Advanced Sports Management Course

Advanced Sports Management Course

The Advanced Sports Management Course is an in-depth sports management courses that cover the following six areas: organisation/governance, strategic management, human resources management, financial management, marketing and event organisation. The objective of the course is to bring about change within the participant’s sport organization.

The Advanced Sport Management Course will enable office bearers, executive-level volunteers and paid staff at Olympic Sport Organizations to expand and enhance their managerial skills while actively contributing to a unique learning community.  By developing and presenting case studies, sharing experiences, and studying the material presented in the text, course participants will learn how to more effectively manage their organisations and ultimately improve Olympic sport as a whole.

The course is participant-centred and the methodology will be participative, interactive and experiential in nature.  The course will be delivered through four sessions over a eight-month period with sufficient time in between for participants to do distance learning and prepare their case studies.  Each session will involve short presentations of the modules on Power Point slides, discussions of the content, group work and sharing of experiences and presentation of case studies. The participants are required to do six Power Point presentations and write a full-length essay on one module, i.e., chapter 6, identifying problems areas and solution to organising a sport event in their respective sport organizations.

The ASMC 2021 is designed for office bearers, volunteers and paid staff of the executive level at the National Olympic Committee, National Federations and other bodies responsible for the organisation and development of sports.   As it is an advanced course, it is important that participants are at the executive level so that they can participate fully in the learning activities and gain optimally from them. More importantly, they must be able to bring changes for the betterment in their respective sport organizations after the course. Participants who have attended the Sports Administration Course (SAC) are encouraged to attend.

Participants are expected to have some level of computer skills in applying software such as Microsoft Power Point, WORD and Excel. As the course is conducted in English, one of the three official languages of the IOC, a reasonable command of English, both spoken and written is expected of the participants.

The Advanced Sport Management Course consists of six modules;

  • Organising an Olympic Sport Organization
  • Managing Strategically
  • Managing Human Resources
  • Managing Finance
  • Managing Marketing
  • Organising a Major Sport Event.

The main content for the modules will be derived from the book, “Managing Olympic Sport Organizations”, developed in cooperation with MEMOS (Executive Masters in Sport Organizations Management).  This book provides the primary content for the learning experience and is the framework for delivery of the course. The materials presented are taken from Olympic Sport Organizations throughout the world and represent a balance of sport management theory and practical examples, providing a rich and extensive database of applied materials. The use of the book as the standard referral text will enable participants to identify what is and is not appropriate for their organisations and learn how to specifically apply the information to improve their organizations.

The ASMC will be conducted over eight months with the first session being three days followed by three sessions of four days per session.  In total 15 days will be devoted to face-to-face in class learning or via online platforms. Between the sessions, participants are expected to devote some time to online learning and completion of case studies. The Course will be conducted from 10.00 am to 6.00 pm daily during the sessions.

The non-completion of the written case study could result in the participants not receiving the Diploma in Management Certificate from Olympic Solidarity.

Example of Schedule:

Session 1 (usually in March):  Day 1 – Day 3

  • General Presentation of Course & MOSO Book
  • Organising an Olympic Sport Organisation I
  • Managing Strategically I

Session 2 (usually in May):  Day 4 – Day 7

  • Organising an Olympic Sport Organisation II
  • Managing Strategically II
  • Managing Human Resources I
  • Managing Finance I

Session 3 (usually in July):  Day 8 – Day 11

  • Managing Human Resources II
  • Managing Finance II
  • Managing Marketing I
  • Organizing a Major Sport Event I

Session 4 (usually in September): Day 12 – Day 15

  • Managing Marketing II
  • Organising a Major Sport Event II
  • The Learning Process
  • Discussion Day

Note: for those who require unrecorded leave, the OCM is able to provide this upon request.

For a sample course program, click here.

Participants who fulfill all the requirements of the course will be awarded Diploma in Management of Olympic Sports Organisations certified by the International Olympic Committee. Namely, participants shall …

  • have 100% attendance for all four (4) sessions;
  • present a PowerPoint case study presentation for each module; and
  • submit one written case study from Chapter 6

The OCM will invite application approximately six (6) weeks before the scheduled start of the course. Should there be more applicants than the number of seats, priority will be given to those applicants who are serving in National Sports Associations as well as female applicants.

A nominal fee of RM100.00 is charged for those participant who are not endorsed by National Sports Associations.

Click here to download application form.